Interviews
We spend time interviewing real estate agents and home buyers/sellers to find out what their needs are when communicating about the home buying/selling process. This process is ongoing to make sure we collect the right information even as the home buying/selling process shifts over time.
Survey Refinement
Our industry leading survey continues to be refined as we update and design new questions to capture the correct data about the home buying/selling process. The survey is a mix of psychographic and demographic questions to provide actionable results.
Data Science
A statistical model is generated using cutting edge machine learning algorithms to provide objective profiles that define the best method for real estate agents to interact with their clients.
Action Planning
Actionable profiles are combined with other data to create analytical tools to assist with market research in a geographic region. These tools provide insights into not just individual clients, but the entire market and how to facilitate communication with different types of people.