Surveys
Gain insight into home buyers/sellers to improve interaction with clients.
Analytics and Reporting
Review how people are motivated in your area and how you can appeal to them.
Actionable Profiles
Detailed profiles on how to engage with every person who took the survey.
Using Science for Real Results
Demographics are a collection of facts and statistics that identify a person/population. This defines the client by age, gender, income, etc.
Psychographics address why the client makes decisions. It is more intangible and defined by the client’s attitudes, emotions, decisions, and habits.
A combination of demographics and psychographics builds a profile of actionable next steps to address how to interact with the client.